Spiff Technologies LLC
Beauty provider app: convenience at your fingertips
Scope:
→ Market research
→ 1:1 user interviews
→ Product requirements and development
→ Content creation
→ Information architecture
→ UX Vision
→ Personas and journey maps
→ User flows
→ Visual language
→ Interaction elements
→ Guided user-onboarding
→ Low fidelity mockups
→ High fidelity interactive prototypes
Beauty industry professionals are having to adapt to advancements in technology and shifts in consumer needs. Busy moms and business women on the go want a quick and reliable way to pamper themselves. Enter the on-demand space, where booking appointments with an in-home stylist just got easier. Like Uber for Beauty, on-demand beauty apps deliver a luxury experience right to their customers' doorstep.
From conception to execution, I managed the entire UX/UI strategy and process, along with heavy involvement in the product and sales side. Conducted extensive market research and in-person user interviews, established branding and design elements, and focused on design consistency across the app and website. I worked closely with and managed the engineering team to ensure design requirements were met.
Prototypes and UI preliminary explorations
